One of the most well-known figures in online entertainment is SteveWillDoIt, whose real name is Stephen DeLeonardis. Steve is very appreciative of the NELK Boys’ constant wild challenges and collaborations, which allows him to have his career last in the limelight. His estimated net worth as of January 2025 was $5 million, which distinguished him from other well-known figures in the internet entertainment industry.
We will look at the businesses that have helped Steve amass such a fortune, the points in his career that have been particularly noteworthy, and the sources of his riches.
Early Life and Rise to Fame
Steve DeLeonardis was born in Oviedo, Florida, on August 26, 1998. Given the username “SteveWillDoIt,” he promised to do whatever wild challenge was thrown his way back in 2017 through his Instagram account and decided to document them in wild videos online.
In 2019, Steve created a YouTube channel where he used to upload all sorts of videos-from eating gigantic amounts of food and liquor to finishing insane challenges. With his jolly personality and jaw-dropping stunts, this YouTube sensation didn’t take time to gather an overwhelmingly large number of audiences. In no time, he was one of the most-viewed and subscribed content creators on YouTube.
SteveWillDoIt and the NELK Boys
In 2019, Steve teamed up with the Nelk Boys, just coming off the fresh high of prank videos, vlogs, and party-themed content. To Steve, this was huge, reaching a huge number of viewers that actually helped his brand take off.
In addition, he has appeared in several videos with the NELK Boys that were watched by millions. They also teamed up to invest in merchandise and beverages, which contributed a lot to his net worth.
Sources of SteveWillDoIt’s Wealth
Steve’ll do it.It is worth $5 million, and he derives his net worth from a wide range of revenue sources. He gathered his fortune in this way:
1. Revenue through Social Media
Steve mostly made money on YouTube; he used adverts and sponsorships to profit from his popular material on the video network. With millions of members and billions of views on his channel, he has been making really large income. The continuous rules breach on his YouTube account resulted in suspension in 2022. His financial life was certainly transformed by this.
For this reason, Steve has moved his content to other platforms like Instagram and Rumble, where he still shares with his loyal fanbase. These platforms still help him make much money through brand collaborations and direct support from his fans in Eid al-Fitr.
2. Sales of Merchandise
As noted, Steve brought Full Send merch line along with NELK. The merch company has been quite successful and supposedly brings in millions every year. Full Send sells hard, edgy, party-themed apparel that really clicks with their young audience-and that makes it one of their highest-earning ventures.
3. Happy Dad Hard Seltzer
Steve, along with the rest of the NELK team, is a co-founder of Happy Dad, a hard seltzer brand that has stormed the beverage market. Happy Dad started out with great sales and can be seen at liquor shops all across the country. This has given Steve’s portfolio yet another consistent source of revenue.
Philanthropy and Generosity
Though Steve is known for his wild behavior, he is equally considered one of the most philanthropic men in the world. Over the years, he has made donations to a variety of charity organisations, such as St. Jude Children’s Research Hospital and the Make-A-Wish Foundation. One of the most giving influencers on the internet, he is also well-known for giving his admirers and strangers luxury items like jewellery, automobiles, and cash.
Personal Life
Steve has been in a long-term relationship with Celina Smith, who is an Instagram model and influencer. As they have followed Steve’s professional ups and downs, fans have shown a great deal of interest in their connection. Despite occasional conflicts, the pair remains together and often shares details about their lives together on social media.
Controversies and Challenges
Steve has been involved in a number of scandals, like many other online celebrities. Although his 2022 YouTube suspension was heartbreaking, his strength is shown in his ability to change course and adapt to new platforms. His fan following remains devoted to him despite the fact that his work has often generated discussions due to its extreme nature.
Steve Will Do It’s insane narrative propelled him from an influencer in some little town into a multi-millionaire. Steve’s audacity, smart partnerships, and various companies let millions of people all over to come know him. Despite all the obstacles he has faced—including YouTube’s suspension—he has been constant in his business activities.
SteveWillDoIt, with an estimated net worth of $5 million and an expanding influence across several platforms and sectors, has a narrative that is far from concluded. Through his audacious antics and entrepreneurial endeavours, it is evident that SteveWillDoIt is a permanent figure.
