Manchester United is building its own global social network and media outlet.
Manchester United has launched its own online social network for 500 million fans all over the world. Club’s official Facebook page has 20 million fans, but the club has now enlisted a digital marketing agency SapientNitro to help it build a digital platform designed to bring together its fans. SapientNitro has tackled marketing and technology for clients such as ADT, Air Canada, AT&T, Burger King, Carnival Cruises, Citi, Coca-Cola, Condé Nast, H&R Block, JCPenney, Kraft and Mercedes AMG. The platform will host multimedia content and offer advertising and sponsorship opportunities for brands. The club will offer fans exclusive content, such as videos featuring star players, and content from TV channel MUTV. Manchester United won last year’s Premier League title and finished as runner-up in the 2011 Champions League, losing to Barcelona in the final at Wembley.