Facebook Inc is proposing to combine user data with photo-sharing service Instagram.
The social network will now be sharing personal user data with Instagram in efforts to build more complete profiles for targeted advertising. A new Facebook update will allow easier ways to email other members of the network as well as an integration of data between Instagram and the social network.
New changes has been added to the Data Use Policy to cover Facebook’s relationship with Instagram, which it acquired this year. The proposed policy reads:
“We may share information we receive with businesses that are legally part of the same group of companies that Facebook is part of, or that become part of that group (often these companies are called affiliates). Likewise, our affiliates may share information with us as well. We and our affiliates may use shared information to help provide, understand, and improve our services and their own services.”
The company says also that it’s planning to remove a setting that gives users control who can contact them. It will be replaced with a new set of filters to manage incoming messages.
Facebook members can see and comment on the proposed changes in the seven days. If the proposed changes generate more than 7,000 public comments, Facebook’s current terms of service automatically trigger a vote by users to approve the changes. But the vote is only binding if at least 30 percent of users take part, and two prior votes never reached that threshold.