Another battle for leadership is unfolding in the fast-growing artificial intelligence market. On Tuesday, AMD announced a new series of processors designed for notebooks and desktops with artificial intelligence support, seeking to strengthen its position in the competition for the high-margin segment.
These innovative processors, expected to be released on HP and Lenovo platforms starting in the second quarter of 2024, promise to bring a new era to the world of personal computing—an era of AI technology capable of performing complex tasks right on the device.
The AMD Ryzen PRO 8040 series of mobile processors offers up to eight high-performance cores and an impressive leap in performance thanks to the “Zen 4” architecture and 4nm technology. These processors can deliver up to 30 % performance improvement over previous generations, which is a significant advantage for demanding business applications and emerging AI technologies. In addition, some models feature AMD Ryzen AI technology, which, combined with powerful AMD RDNA 3 integrated graphics, delivers up to 72% faster performance and up to 84% lower power consumption during video conferencing, compared to Intel Core Ultra 7 165U processors.
AMD Ryzen PRO 8000 Series desktop processors become the world’s first AI processors for desktop PCs. They feature up to 8 “Zen 4” cores and an integrated AI engine. These processors offer up to 47% performance improvements and up to 3x better graphics performance than Intel Core i7 14700 processors, making them the ideal choice for business applications and AI tasks.
Analysts predict a possible revival in the PC market due to the adoption of AI computers as consumers look to upgrade their systems. The birth of generative AI technology has led to a significant demand for advanced semiconductors capable of developing and running complex AI systems. Following the news, AMD shares were up more than 2 % in early trading.
A significant advantage of the new AMD processors is support for advanced connectivity standards, including WiFi-7, which provides advanced connectivity speed and stability in enterprise environments. This allows users to stay connected and synchronized with cloud services without delays or disruption. AMD also focuses on the security and manageability of its products. With AMD PRO technologies, the company offers a feature set to simplify IT operations, accelerate PC deployment and protect against sophisticated cyberattacks with built-in security features from chip to cloud.
In the AI-PC market, AMD faces intense competition from Intel and market leader Nvidia, a company traditionally considered the benchmark in graphics processing unit (GPU) manufacturing.
In January, AMD unveiled the Ryzen 8000G series of desktop chips aimed at heavy workloads associated with AI-powered tasks.
Intel is not far behind, announcing plans in January to ship approximately 40 million AI-PCs in 2024.
